our brand values

These values drive decision-making at alder.

We put these values into practice every single day as we make clothes for #recreating. Whether we are choosing a new fabric, making a new hire or designing a new product, these are our values:

Leave it better than we found it.

We have a responsibility to make things better for those who come after us. We work with environmentally friendly fabrics, ethical, transparent factories and give back to the outdoors we so love.

Invest in the next generation.

We are always moving forward to make things better for people, the planet and our processes. Whether through innovation in manufacturing or the future of young female explorers, we believe in investing in the next generation.

Demand equal opportunity. 

We support, feature and work with diverse voices. The outdoors should be for everyone. 

Go outside, have fun & get dirty. 

We believe that outdoor recreation = happiness. We're grateful for the ability to go outside, have fun & get dirty, so we honor that every day. We do this by celebrating the joy and freedom we experience from getting outside, both in how we represent the outdoors in our imagery and also how we build our culture internally (Fridays = get outside days at alder HQ).

 *Illustrations by artist & illustrator Leia Bryans.