work with us

alder is hiring and operations analyst and a production management associate

we're hiring! we're looking to fill a few positions - check out the info on each job below! <3

Pop-Up Assistant Store Manager Product Guide

Marketing Manager Contract Marketing Specialist

OPEN OPPORTUNITIES: Pop-Up Assistant Store Manager (temporary position)

Who are we?

alder is an e-commerce, direct to consumer outdoor apparel brand. We believe the outdoors should be for everyone, not the select few. alder designs long- lasting, modern pieces from size XS-6X that are fully functional and responsibly- made. Launched in 2019, alder is co-founded by Mikayla Wujec (a National Geographic Explorer and LEED-certified Sustainability Consultant) and Naomi Blackman (a Canadian marketing leader formerly of Joe Fresh, HBC and leading ad agency john st.)

What’s the opportunity?

We’re looking for an Assistant Store Manager to join us as a full time member of our small team to help manage our summer pop-up store in downtown Toronto. You will be leading a team of 4-5 associates. We’re a fast paced environment with no red tape, so things can shift quickly here. We believe that great ideas come from many places - your opinion will be heard.

The details:

Start date: May/June TBC
Work location: Downtown Toronto
Hours: 32-40 hours per week
Pay: Competitive, and commensurate with experience. Bonuses available.
Experience: We are seeking someone with a passion for customer service with previous team lead experience. You may notice we’re not listing expected years of experience. We’re looking for the right fit with the team, not the “right number of years on the job.”

If your experience is thisclose to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

We’re an equal opportunity employer committed to diversity and inclusion. We encourage all qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Indigenous status.

What will you do?

alder’s Assistant Store Manager will be focused on supporting three key areas, listed below:

Leadership + team management

Lead by example – participate actively as the floor leader by driving engagement through elevated communication. Guide the floor team to prioritize the customer experience and achieve KPIs and objectives.
Coach and develop talent – we foster an environment of continual growth and development. You will have the opportunity to learn about different areas of retail operations, as well as provide constructive feedback to floor staff to aid in their growth, and create a culture of action.

Brand Experience

Customer experience management – drive a culture of top notch customer service through experiences that are engaging and personalized. Coach floor staff and provide feedback to positively improve interactions.
Influence – act as a brand ambassador who reflects the values of alder apparel.
Technology – deliver a seamless omni channel experience by understanding and utilizing tools available, i.e. POS, ship-to-home, virtual shopping appointments.
Experiential retail – support experiential marketing by assisting with VIP events, community workshops, and in-store value add services (i.e. personal shopping appointments).

Visual Merchandising + Business Operations

Store operations – support the alder team by participating in daily opening/closing office procedures.
Support product flow – collaborate with alder team to execute receiving of inventory, restocking, and merchandising while maintaining alder’s visual and display standards.
Awareness – adhere to safety standards, inventory accuracy, reduce product loss, and uphold company procedures.

You’ll have the opportunity to learn about additional areas of the business based on your interests, including:

Branding and Marketing
Customer Experience
Sustainability
Operations & Logistics
Finance

You should apply if…

You’ve checked us out and believe in what we’re building.
You love clothes, the outdoors, sustainability and inclusivity.
You take initiative and are hungry to learn, grow, and lead.
You have experience in retail, customer service, or hospitality and understand the importance of delivering an exceptional customer experience. You get joy from making people’s days better.
You have the ability to be detail oriented and care about the small stuff, but can also operate at a big picture level.
You have great communication skills and are comfortable taking a leadership role with a team of 4-5.
You are a self-starter + self-disciplined. You won’t be micromanaged, we trust that you’ll be able to handle your tasks.
You thrive with uncertainty. This role probably isn’t right if you prefer the same structure day in and day out.
You’re ‘digitally savvy’ - you’ve worked within MS Office (Word, Excel), Shopify, Google Drive and Docs, Dropbox etc. have worked with or are comfortable picking up tools like Slack, etc. - if you haven’t, your first instinct was to Google and teach yourself.

Application Instructions:

If this sounds like a good fit, please email us the following package:

Max. one page cover letter highlighting your background and potential fit in this role. Please also include a short answer to the question: what is your favourite outdoor activity and why.
Current resume.

Please combine all three documents into ONE PDF file and email to us at jobs@alderapparel.com with the subject line: alder Assistant Store Manager - YOUR FIRST NAME, LAST NAME.

Applications close May 10, 2022 at 11:59PM EST and only applicants selected for a further interview will be contacted.

Thanks so much & happy recreating :)

- alder team <3.

Return to top

OPEN OPPORTUNITIES: Product Guide (PT Sales Associate) (temporary position)

Who are we?

alder is an e-commerce, direct to consumer outdoor apparel brand. We believe the outdoors should be for everyone, not the select few. alder designs long-lasting, modern pieces from size XS-6X that are fully functional and responsibly-made. Launched in 2019, alder is co-founded by Mikayla Wujec (a National Geographic Explorer and LEED-certified Sustainability Consultant) and Naomi Blackman (a Canadian marketing leader formerly of Joe Fresh, HBC and leading ad agency john st.)

What’s the opportunity?

We’re looking for Product Guides to join us as a part time member of our small team to run our summer pop-up store in downtown Toronto. You will be the voice of our brand and elevate the customer experience through building connection and promoting our product.

We’re a fast paced environment with no red tape, so things can shift quickly here. We believe that great ideas come from many places - your opinion will be heard.

The details:

Start date: May/June TBC
Work location: Downtown Toronto
Hours: flexible schedule, 10-24 hrs/week
Pay: Competitive, and commensurate with experience. Bonuses available
Experience: We are seeking someone with a passion for customer service with previous experience working in retail, hospitality, sales, or customer service. You may notice we’re not listing expected years of experience. We’re looking for the right fit with the team, not the “right number of years on the job.”

What will you do?

alder’s Product Guides will be focused on supporting three key areas, listed below:

Brand Experience

Customer experience – drive a culture of top notch customer service through experiences that are engaging and personalized. Work with empathy to understand customer needs.
Influence – act as a brand ambassador who reflects the values of alder apparel.
Technology – deliver a seamless omni channel experience by understanding and utilizing tools available, i.e. POS, ship-to-home, virtual shopping appointments.
Experiential retail – participate in brand events and deliver a unique shopping experience

Sales

Customer service – Partake in building genuine connection and ensure that shoppers feel welcome, valued, and heard.
Selling – Take initiative to drive sales, meet store metrics goals, and utilize selling techniques to encourage multi-item transactions.

Visual Merchandising + Business Operations

Store operations – support the alder team by participating in daily opening/closing procedures, and maintaining a tidy work environment. Actively maintain store appearance and maintain well presented sales floor.
Awareness – adhere to safety standards, inventory accuracy, reduce product loss, and uphold company procedures. Minimize security + safety risks.
Visual standards – ensure garment presentation and care is executed per guidelines. Assist in restocking the store when needed.

You’ll have the opportunity to learn about additional areas of the business based on your interests, including:

Branding and Marketing
Customer Experience
Sustainability

You should apply if…

You’ve checked us out and believe in what we’re building.
You love clothes, the outdoors, sustainability and inclusivity.
You have experience working with a POS system (Shopify POS is a plus!).
You take initiative and are hungry to learn, grow, and lead.
You’re a natural relationship maker and interested in cultivating genuine connections. You love making people’s days better.
You have experience in retail, customer service, or hospitality and understand the importance of delivering an exceptional customer experience.
You have the ability to be detail oriented and care about the small stuff, but can also operate at a big picture level.
You have great communication skills and are comfortable engaging with people from all walks of life.
You are a self-starter + self-disciplined. You won’t be micromanaged, we trust that you’ll be able to handle your task.
You’re ‘digitally savvy’ - you’ve worked within MS Office (Word, Excel), Shopify, Google Drive and Docs, Dropbox etc. have worked with or are comfortable picking up tools like Slack, etc. - if you haven’t, your first instinct was to Google and teach yourself.

Application Instructions:

If this sounds like a good fit, please email us the following package:

Max. one page cover letter highlighting your background and potential fit in this role. Please also include a short answer to the question: what is your favourite outdoor activity and why.
Current resume.

Please combine all three documents into ONE PDF file and email to us at jobs@alderapparel.com with the subject line: alder Assistant Store Manager - YOUR FIRST NAME, LAST NAME.

Applications close May 10, 2022 at 11:59PM EST and only applicants selected for a further interview will be contacted.

Thanks so much & happy recreating :)

- alder team <3.

Return to top

OPEN OPPORTUNITIES: Marketing Manager (Digital & Growth)

Who are we?

alder is a new outdoor apparel brand. We believe the outdoors should be for everyone, not the select few. alder designs long-lasting, modern pieces from size XS-6X that are fully functional and responsibly-made. Launched in 2019, alder is co-founded by Mikayla Wujec (a National Geographic Explorer and LEED-certified Sustainability Consultant) and Naomi Blackman (a Canadian marketing leader formerly of Joe Fresh, HBC and leading ad agency john st.)

What’s the opportunity?

We’re looking for a Marketing Manager (Digital & Growth) to join us as a full time member of our small team to be a key support in managing alder’s growth through both new customer acquisition and retention with existing customers. You’ll be fully integrated into our operations and will add value while receiving a unique, well-rounded perspective of a rapidly growing business in the fashion ecommerce market.

We’re a fast paced environment with no red tape, so things can shift quickly here. We believe that great ideas come from many places - your opinion will be heard.

The details:

Start date: TBC
Work location: Split in-office (located in The Junction, Toronto ON - pending COVID-19 protocols) and work from anywhere.
Hours: We operate on a ‘get the work done’ schedule, not a 9-5. Our core “in-office” hours are Tuesday-Thursday from 11am-4pm and we expect that outside of those hours, you’ll find the best time in your schedule to complete your work to a maximum of 40 hours/week. Fridays are ‘get outside’ days!
Pay: Commensurate with experience.
Experience: We are looking for someone with a broad range of digital experience across managing web design and development projects, optimizing conversion rate for an e-commerce store, analyzing store data and trends and running/managing digital ad spend. Bonus if you have helped scale an apparel or product business or early stage startup via digital marketing. You may notice we’re not listing expected years of experience. We’re looking for the right fit with the team, not the “right number of years on the job.”

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

What will you do?

alder’s Marketing Manager (Digital & Growth) will be focused on building out strategy and executing across key areas, listed below. We recognize the breadth of marketing areas listed below. As a small team, our marketers wear many hats and we’re looking for candidates who are interested in a wide range of marketing initiatives vs. specializing in one area.

Website redesign and development + enhancements
- Lead external agency redesign and development of alderapparel.com
- Develop alder’s product roadmap for feature enhancement
- Strategize with co-founders + agency team on how to bring alder’s pillars of store experience to life with new features and functions
- Research and review potential software enhancements to achieve alder’s desired online store experience
CRO
- Regularly review alder’s conversion funnel for site improvements
- A/B test landing pages for conversion
- Implement strategies to ultimately drive revenue and increase conversion and AOV.
Merchandising and website maintenance
- Manage changes and updates to online store including new product page launches and marketing content changes
Email marketing
- Work with external and internal partners on email strategy and development (segmentation, flows, outbound opportunities)
Digital advertising
- Work with external partners on optimizing our advertising in core channels with a focus on new customer acquisition and brand awareness through advertising.
- Develop test and learn plans for established + experimental channels.
Customer retention and loyalty
- Develop plans to increase repeat rate amongst existing customers
- Nurture best customers via alder’s Recreator Club loyalty program
Analytics and reporting
- Develop monthly reports on growth marketing metrics (CAC, LTV, MER etc.)
- Reviewing performance across all channels to input into future strategic plans.
- Work to establish a multi-touch attribution model
- Performing ad hoc analysis to identify insights to fuel growth (e.g. cohort analysis)
- Develop a test and learn framework to evaluate effectiveness of channels, creative, messaging etc.
- Regularly review and analyze alder’s online store performance for opportunities to improve

Bonus points if you have experience with:

Affiliate marketing with a focus on influencers and fashion content pubs
Influencer and ambassador program development

Please note: our ambition is to build out a full growth team in-house. At this time, you will be the sole “digital & growth” focused marketer on our team in-house, alongside two community focused marketers. We will work closely to establish capabilities to be managed in-house vs. externally through agencies and freelancers as we build out full in-house capabilities.

You’ll have the opportunity to learn about additional areas of the business based on your interests, including:

Product Design & Development
Branding and Creative Marketing
Finance
Customer Experience
Sustainability
Operations & Logistics

You should apply if…

You’ve checked us out and believe in what we’re building.
You love clothes, the outdoors, sustainability and inclusivity.
You want the freedom to take initiative and move projects forward, not a task list.
You have experience building an online store, bonus points for apparel experience.
You love Google Analytics and reviewing site performance for opportunities.
You’re creative and passionate about ‘what’s next’ in customer experience.
You have prior “growth” marketing experience with a strong preference given to applicants who have experience with an ecommerce startup or small business in the outdoor, fashion, lifestyle, or beauty spaces.
You love testing, learning and analyzing. You dislike when “tests” don’t have a testing framework.
You’re excited about the future of eCommerce marketing and keep up to date on the latest trends, tools and opportunities.
You understand LTV, CAC, ROAS and MER and their importance to growing a business.
You can flex both immediate conversion and long term brand thinking - we are brand people.
You are self-disciplined. We offer flexible working arrangements so we expect that all employees will be able to manage their workload outside of a traditional 9-5 structure.
You thrive with uncertainty. Startups are full of surprises! This role isn’t right if you prefer the same structure day in and day out.
You love dogs. We’re a dog friendly environment, but if you’re allergic or fearful, don’t hesitate to let us know so we can accommodate.

Application Instructions:

If this sounds like a good fit, please email us the following package:

Max. one page cover letter highlighting your background and potential fit in this role.
Current resume
Portfolio of work (optional)

Please combine all three documents into ONE PDF. file and email to us at jobs@alderapparel.com with the subject line: alder Digital & Growth Marketing Manager - YOUR FIRST NAME, LAST NAME.

Applications close May 12, 2022 at 11:59pm EST and only applicants selected for a further interview will be contacted.

Thanks so much & happy recreating :)

- alder team <3.

Return to top

OPEN OPPORTUNITIES: Contract Marketing Specialist (Experiential & Community)

Who are we?

alder is an e-commerce, direct to consumer outdoor apparel brand. We believe the outdoors should be for everyone, not the select few. alder designs long-lasting, modern pieces from size XS-6X that are fully functional and responsibly-made. Launched in 2019, alder is co-founded by Mikayla Wujec (a National Geographic Explorer and LEED-certified Sustainability Consultant) and Naomi Blackman (a Canadian marketing leader formerly of Joe Fresh, HBC and leading ad agency john st.)

What’s the opportunity?

We’re looking for a Marketing Specialist (Experiential & Community) to join us on a 6 month contract. You will be part of our small team as a key support in executing alder’s community engagement and experiential programs. You’ll be fully integrated into our operations and will add value while receiving a unique, well-rounded perspective of a rapidly growing business in the fashion ecommerce market.

We’re a fast paced environment with no red tape, so things can shift quickly here. We believe that great ideas come from many places - your opinion will be heard.

The details:

Start date: As soon as possible.
Work location: Split in-office (located in The Junction, Toronto ON - pending COVID-19 protocols) and work from anywhere.
Hours: We operate on a ‘get the work done’ schedule, not a 9-5. Our core in-office hours are Tuesday-Thursday from 11am-4pm and we expect that outside of those hours, you’ll find the best time in your schedule to complete your work to a maximum of 40 hours/week. Fridays are ‘get outside’ days!
Pay: Commensurate with experience.
Experience: You may notice we’re not listing expected experience. We’re looking for the right fit with the team, not the “right number of years on the job.” We are seeking someone who has experience building and running IRL events and experiences with a focus on community engagement, bonus points if they involve the outdoors or apparel.

What will you do?

alder’s Marketing Specialist (Experiential & Community) will be focused on supporting THREE key areas, listed below.

Experiential community events
- Design, organize and run fun as hell, engaging and educational events across Canada and the US.
- Train event brand ambassadors and influencers on the alder brand and responsibilities as ambassadors.
- Work with Marketing Specialist (Content & Community) on digital community activation plans pre-during-post event.
Pop up shops
- Support on building out pop up shops (partner/collab driven or alder brand owned)
- Working with the sales and wholesale team, identify local wholesale partners and build relationships with those employees through store visits, clinics, swag drops, or other creative ways to educate them on the brand.
Content and social media
- Support Marketing Specialist (Content & Community) on content development for TikTok and Instagram

You’ll have the opportunity to learn about additional areas of the business based on your interests, including:

Product Design & Development
Branding and Marketing
Customer Experience
Sustainability
Operations & Logistics

You should apply if…

You’ve checked us out and believe in what we’re building.
You love clothes, the outdoors, sustainability and inclusivity.
You take initiative and are hungry to learn, grow and lead.
You are organized AF and can keep projects on track.
You’ve built community driven events that get people excited and talking.
You love to get creative, especially on how to bring people together.
You get things done and love to problem solve.
You have great communication skills and are comfortable taking a leadership or management role.
You are a self-starter + self-disciplined. We offer flexible working arrangements so we expect that all employees will be able to manage their workload outside of a traditional 9-5 structure.
You thrive with uncertainty. Startups are full of surprises! This role probably isn’t right if you prefer the same structure day in and day out.
You’re ‘digitally savvy’ - you’ve worked within Quickbooks, Shopify, MS Office (Word, Excel), Numbers, Keynote and Pages, Google Drive and Docs, Dropbox etc. have worked with or are comfortable picking up tools like Slack, Monday etc. - if you haven’t, your first instinct was to Google and teach yourself.
You love dogs. We’re a dog friendly environment, but if you’re allergic or fearful, don’t hesitate to let us know so we can accommodate.

Application Instructions:

If this sounds like a good fit, please email us the following package:

Max. one page cover letter highlighting your background and potential fit in this role.
Current resume

Please combine all three documents into ONE PDF. file and email to us at jobs@alderapparel.com with the subject line: alder Marketing Specialist (Experiential & Community) - YOUR FIRST NAME, LAST NAME.

Applications close May 12, 2022 at 11:59pm EST and only applicants selected for a further interview will be contacted.

Thanks so much & happy recreating :)

- alder team <3.

Return to top